![]() Historically, members went to weekly support meetings for lectures and a weigh-in. Nidetch lost more than 60 pounds, and Weight Watchers was born. Then, the story goes, she invited several overweight friends of hers over for a commiseration session, which ended in a pact to try to lose weight together. She had struggled with her weight and went to an obesity clinic when she was over 200 pounds according to her obituary, she hid cookies in her hamper to eat late at night. Weight Watchers was founded in 1963 by a Queens housewife named Jean Nidetch. Everything else is essentially just marketing. No matter its name, WW is first and foremost a company that wants to help you lose weight in a society that prioritizes weight loss. ![]() #Weight watcher online free#Tellingly, in an op-ed in the New York Times in March decrying the company’s plan to offer free memberships to teens as young as 13, Jennifer Weiner wrote, “You could almost believe that the company was preparing to change its name from Weight Watchers to Self-Esteem and Healthy Habits Central.”īut is Weight Watchers, and our culture of dieting, truly changing? Not really. Weight Watchers had to change to stay relevant, and it’s been increasingly talking up wellness and a healthy lifestyle for a few years now. Talking openly about dieting is becoming taboo, and the body positivity movement is on the rise. ![]() We are in a moment when the concepts of wellness and self-care have become all-important. It’s not surprising that Weight Watchers is distancing itself from dieting. ![]()
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